image003A stellar cast of tourism-related MSPs and CEOs took part in the formal launch of the Scottish Marine Tourism Strategy, held in Glasgow’s Clyde-side Crowne Plaza Hotel on Thursday 5 March 2015.

 

Chaired by Stuart McMillan MSP, over 100 invited guests from tourism and marine user groups and businesses heard how an ambitious new strategy to ‘Awaken the Giant’ of Scotland’s marine tourism sector would bring even more visitors to the ‘biggest coastline in Europe.’

 

The five-year plan was brought together by the Scottish Marine Tourism Development Group, led by BMF Scotland, and was launched by Tourism Minister Fergus Ewing and ocean adventurer Mark Beaumont.

 

The strategy aims to boost Scotland’s reputation as a world class marine tourism destination by improving the facilities for visitors, building skills within the sector and promoting events for racing and cruising in Scottish waters.

 

Scotland’s marine tourism sector already attracts visitors from all over the world, with the boating sector alone directly supporting almost 3,000 jobs. The strategy is based on growing the total value of Scottish marine tourism by 25%, from £360 million to £450 million, by 2020.

 

BMFS chairman Simon Limb said, ‘This strategy creates a framework and a path for growth and is relevant to all marine and coastal businesses.’

 

The next stage in developing the new Strategy will be the launch of the Action Plan in the autumn of this year.  This will be developed in time for the Scottish Parliament’s Recreational Boating and Marine Tourism Cross Party Group’s Symposium.

 

The Scottish Marine Tourism Development Group includes industry groups, BMF Scotland, RYA Scotland and Sail Scotland as well as Highlands & Islands Enterprise, VisitScotland, The Crown Estate, Scottish Tourism Alliance, Scottish Enterprise, Scottish Development International, Scottish Canals and Firth of Clyde Forum.

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